Making peace with your father

The past 150 years has seen a failure of men to be good fathers. This is not a masculine flaw but has been due to the unfolding of the ‘modern’ era including such things as the industrial revolution, colonialism, the Victorian age, materialism and a host...

Importance of Keywords for websites

Keywords for websites are a critical part of your marketing and business plan. People use search engines to solve their problems. Your website must be about solutions, not about how fantastic your services and products are. Once a website visitor can see that you...
Brand building – Hogwash

Brand building – Hogwash

Brand building – Hogwash. No-one will dispute the top 100 brands – huge worldwide organizations, but for the rest of us, brand-building is smoke and mirrors. For companies, it is an attempt to avoid personal ownership and for agencies it is an opportunity...