Brand building – Hogwash

Brand building – Hogwash

Brand building – Hogwash. No-one will dispute the top 100 brands – huge worldwide organizations, but for the rest of us, brand-building is smoke and mirrors. For companies, it is an attempt to avoid personal ownership and for agencies it is an opportunity...
Quality is Business

Quality is Business

Being in business we get swamped with information – everything competes for our attention and it is easy to loose focus. Big-Technology changes every 3 years and the next big thing is presented as the solution to our business challenges. By comparison there is...
What makes it unique

What makes it unique

Unique Selling Proposition Herb Ritts (photographer) created the 1990s era of the supermodel. In each model he found something unique; a new persona lurking behind their everyday facade. He saw what others could not. Herb Ritts – His work stands out. His new...

Your belief system is everything

  In Greek mythology, the Nereids were benign nymphs. They accompanied Poseidon, the god of the sea. Belief in them gave ancient sailors the edge they needed when facing perilous conditions. What you believe will shape everything in your personal and business...