Brand building – Hogwash

Brand building – Hogwash

Brand building – Hogwash. No-one will dispute the top 100 brands – huge worldwide organizations, but for the rest of us, brand-building is smoke and mirrors. For companies, it is an attempt to avoid personal ownership and for agencies it is an opportunity...
Traditions – Essential

Traditions – Essential

Tradition is glue; it binds people together into a safe and predictable place. It gives continuity and reminds us that we are on a journey together – that we are not isolated but are part of a group and that we matter. These powerful messages are critical to our...