Reading is a human right. Reading is no longer elitism . . . .
I test drove a new vehicle yesterday and marveled at the ergonomics; everything just a finger-inch away. Seamlessly I drove adjusting the sound system and making phone calls without taking my eyes off the road.
In the same way authors must generate websites with ergonomics in mind; reading ease is critical when writing for a modern generation-Y audience. Attention-bankrupt people read at the speed of light – and if they cannot, they wont read your material – instead they will move to another website that shows more respect for their time.
Reading ease is a science and has been defined by many, the most well known being the work of J. Peter Kinaid and the resulting Flesch-Kinaid reading ease scale.
Anyone, writing for the Internet must make a study of reading ease. Today with a time-bankrupt audience we write using the language of a 10 year old and if you don’t you will loose business.
If you want to know more about reading ease and its implementation on your website contact us.